Achieving sufficient volume of sales is a challenge for companies of all sizes. For emerging technology companies, it’s their lifeblood…

Many start-up and smaller technology company CEOs and founders lack actual sales experience. Consequently, these CEOs tend to quickly hire sales professionals to “cover off” this critical gap.

Unfortunately, without a good understanding of sales it’s difficult to hire effectively or to recognize when the new hire is off track until it’s too late. Even if lucky enough to hire the best, without solid sales leadership and sales process that aligns to strategic business and marketing imperatives, even top guns often fail to deliver and then become the scapegoat for poor performance. This hire/fire cycle can be potentially fatal.

Continued poor sales execution forces many CEOs into a fire‐fighting mode with a focus on cost cutting and looking for new sources of funding to extend their cash runway, an initiative that is an all-consuming effort. The funding challenge is exacerbated if sales performance is lagging as investors may be more wary of the opportunity thereby delaying funding deals and the resultant terms and conditions can be more onerous.

Sales Encore has developed an effective three‐phased approach to help its clients achieve maximum results in the shortest time.

For CEOs of technology companies that are facing significant sales challenges and need to add immediate, skilled external resources to address them, Sales Encore offers a phased and highly customized consulting service ranging from detailed sales execution assessments to fully developing, implementing and directly managing the sales function and team to success.